In some cases, you can integrate your people counter with your POS system to measure conversions.Īll that data will allow you to thoroughly understand your shoppers, so you can come up with initiatives and campaigns to serve them better - and attract even more customers. You’ll gain insights into when people visit your stores, how long they dwell in your location, and the specific areas that they frequent. It will help you get to know your customers better. Let’s take a closer look at the benefits of using a people counter. When done right, tracking your visitors will lead to more streamlined operations, smarter business decisions, and better customer relationships. People counting is a must for just about any type of business that runs a physical location. Why is counting foot traffic important for businesses? In the same way that websites track the number of “hits” or visitors that land on their page, businesses that run physical locations can - and should - measure the number of visitors that come into their shops or buildings. Think of foot traffic as web analytics, but for the physical world. The more foot traffic a business gets, the busier and (usually) the more successful it is. It’s sometimes referred to as “pedestrian activity” and it’s a metric that’s typically used by retail store owners and landlords to measure the performance of a commercial location. Let’s kick things off with the definition of foot traffic.įoot traffic is the measure of people who physically walk in and move around in a given location (e.g., a retail store or facility). We’ll shed light on the ins and outs of tracking foot traffic (aka people counting) and discuss everything you need to know - from why you should measure it to the various solutions you can use to gain more insights into your visitors. Perhaps you’re a facility owner who’s curious about the different ways to measure foot traffic. Maybe you’re a retailer who wants to measure the number of visitors in your location. If you’ve landed on this post, we’re willing to bet that you’re looking for the lowdown on people counting.
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