Most recently, Tyler has been showing how he feels about the upcoming presidential election, releasing two election themed T-shirts - one pro-Bernie and the other anti-Trump. This was coupled with a promotional picture of Tyler and a model holding hands that Tyler felt “HAS to piss off the guys who takes this logo serious.” Accusations of homophobia have plagued Tyler since the beginning of his career because of his prolific use of homophobic slurs in his songs, but, Tyler explained, his re-appropriation of hateful words imagery are attempting to “take the power out of something.” The original ‘White Pride WorldWide’ symbol became ‘Golf Wang WorldWide’ with the addition of a rainbow flag. In Golf Wang’s Spring/Summer collection last year, Tyler repurposed a Neo-Nazi symbol to make an anti-racism, anti-homophobia graphic, though this time he explained his intentions in detail on his Tumblr post. They stressed that many of the people wearing them would be white, and producing a T-shirt like that with no historical context - regardless of who designed it - was irresponsible. The Internet’s Syd and Matt Martians took to Twitter to condemn T-shirts and hats featuring an image of a person in blackface. One design from Golf Wang’s Fall/Winter 2013 lookbook caused tension within Odd Future. I don’t really put deep, intricate thought into it - it’s more like a feeling.” He’s putting everything that is quintessentially himself into Golf Wang, his color palettes, his energy and his controversies. Speaking recently to Vogue, Tyler explained his process: “I just make whatever clothes I want to wear for the next five months and then run that. As the colors get brighter, the checkerboard patterns become more prominent, and the clashes stronger, it’s clear he’s a designer becoming more comfortable and confident with every iteration. Having partnered every year since 2013, Golf Wang’s Vans and Vans Syndicate collaborations have become progressively more ‘Tyler’ with each release. One example is Tyler’s collaboration with Vans - which, considering how synonymous Tyler is with Old Skools, is as natural as brand collaborations can get. Tyler has always embraced the idea of wearing what you want, and doing you, and his designs are more about pushing his own style to the limits than pandering to current trends. Tyler’s suits might have been custom-made for him, but even these off-the-rack imitations have “best costume” potential.It makes sense that Tyler, The Creator values his creative position so highly when so much of himself goes into his brand. Just choose your favorite color-powder blue, neon yellow, or a pink-and-red combo - and be sure to buy that sharply cut wig for the full effect. Now, Tyler has simplified the sometimes daunting Halloween costume process: he just announced that you can buy three different versions of the IGOR suit on the Golf Wang website. His commitment to this persona didn’t end there-he also wore different versions of the very same getup across America on his most recent tour. Then he showed up in Tyler’s memorable video for “ Earfquake,” wherein he danced in front of a tinsel backdrop (likely a reference to the silver walls of Warhol’s infamous factory) in the bowl cut wig and pastel blue suit. The Warholian character first appeared on the cover of the newly relaunched British magazine The Face. If you’re a Tyler, the Creator fanatic, there’s a good chance that you were already planning on dressing up as the colorfully suited, platinum blond alter ego that the artist debuted earlier this year for his newest album, IGOR.
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